Send emails that your customers will actually want to open
The goal with the redesign of Blackstone’s Advanced Paralegal Course webpages was to make it consistent with recent design updates to the website and to improve the overall user navigation and experience. I worked with the Director of Ed. to redesign the PDF course catalog that is also digital and available on the website, the course web landing page, and the course sub pages.
A main component to the design is leading prospects to the 10% off promo code. This was implemented within the webpage as a bright banner that leads to the form upon user click.